InstaDomme: FemDom and Kink on Social Media

It’s not infrequently that I browse the “FemDom” and related hashtags, particularly on Twitter because that’s where we at the SMUT Project feel there is the most to be done when it comes to connecting with those who think seriously about the topic. I look for things to share, thoughts and content to promote, things that inspire me or with which I feel a sense of common cause, things I feel connected with or represented by in a positive and meaningful way.

But more reliably than anything like that, what I find in much greater proportion is a slew of what is, in essence, merely advertising. Not for prodommes, not for pornography, but for a special breed of person that I only became unpleasantly aware of in the last couple of years, and which I’m fairly comfortable in believing not just did not but could not have existed until sometime around then: the “InstaDomme”.

She is, in short, at least as defines the typical case, a very young woman (I should say most often in the range of 18-22), with a relatively new account that has a relatively low number of posts, the sole purpose of which is to provide herself with 1) an income stream under the guise of what is called “financial domination”, and 2) an outlet for her distinct and abundant immaturity.

A typical feed reads as follows (quotes taken anonymously from actual tweets):

  • “Your just a looser #findom #femdom”
  • “Where are my #LittleDick losers? I know you’re lonely and feeling vulnerable. Come to me, weakling.”
  • “bow down to your superior and start $ending cucks”
  • “i’ll humiliate you, spit on you, take all the money you have in your wallet, then make you crawl to the ATM like the pig you are to give me the amount I deserve. and you’ll be begging me for more #findom”
  • “RT Game. $2/$2/$2. 1 Comment per 15 min. Drain this fucking loser #findom”
  • “makeups expensive. New foundation costs me £45. #reimburse me for it losers. #reimbursement #findom #paypig”
  • “money makes me so horny”

And make no mistake, there are accounts like these by the hundreds, even by the thousands.

And why not? Can you imagine the perverse simplicity of it? Imagine being that age and coming across the idea that instead of working hard, whether to produce content or cultivate relationships or even just to interact in a healthy and productive way with those around you, instead of suffering from the pressures that life puts on us all, instead of letting that pressure subject you to the pains of growing into a stronger and better human being, all you had to do to achieve success and provide yourself with cash is to create a couple of social media accounts and accounts on sites to process payment, give yourself a title like “Princess” or “Goddess” or “Queen”, fill your feed with bile, and wait for your rewards to come pouring in.

And oh, do those rewards ever floweth. It’s not just the evidence they post, in the form of screenshots declaring their account has received another $100 or $200 or more, the trophies of their “tributes”. It’s not just that they persist in a way that clearly indicates that it’s working for them. It’s the flood of dozens to hundreds of engagements with what they post; the likes, the retweets, the encouraging and prostrating comments, and followers, followers, followers.

A great many of these accounts have followings from the hundreds well into the several thousands, and the phenomenon is within itself a little subculture. There are promotional accounts solely devoted to circulating this kind of dreck, there are similarly devoted “slaves” who do likewise. The little communities play “retweet games” where their “finsub” or “paypig” has pledged a certain amount of cash for each engagement, and over a certain period of time the girl will delight as notification after notification signals the growth of her payoff.

Supposedly this is an outgrowth of BDSM. It’s a kink, we are meant to believe, and surely, the whole ridiculous sham wouldn’t perpetuate itself without a lot of people somewhere jerking off to it in earnest. But to someone who grew up before and in the early days of the Internet, someone who is old enough to know any different, and someone who knows the kinky persuasion to have the capability of being profound and sacred and deep (namely myself), this characterization reads as both cheap and abundantly cynical.

Calling findom a kink asks us to believe that, for all time, there have been people with a quiet desperation to walk up to a stranger, be spewed upon, give them money, and call it a day. While I find that hard to believe, I find it even harder to believe that the procedural aspects of the practice make any sense before the combined existence of the Internet, social media, cashless finance, and the ability for both parties to be isolated in the exchange. It’s true that we don’t have another word yet for something that arouses a person sexually without some relationship to formal sex (one that while making that distinction could further distinguish something like this from that which corresponds to real BDSM), and I don’t dispute that the whole thing revolves around being a turn-on for people. I’ll even go so far as to recognize that the roles and power dynamics at play bear some resemblance to the practice of kink. But to whatever extent it is an authentic extension of D/s, it’s one that, in my estimation, completely misses the point.

Let’s concede for a moment the assumption that at the heart of all of this lies a true appreciation of something and a deep desire to glorify, adore, and promote it. Let’s suppose that that drive animates the whole process, and that at the end of it all both parties are satisfied and fulfilled in their true and essential nature. What, then, can we say that this particular process hinges upon? What, if we even broaden the idea to include the whole “brat” persona, can we say is really being set on the altar of worship? In answer, I can only find some of the most hollow, vacuous, and ultimately contemptible things.

I feel we must take as read the self-evident proposition that these attitudes and behaviors are not things that most of us would honestly support or encourage in real life and in the real world. I think most of us, even the tolerant ones, would say that these things are reprehensible in and of themselves, and that they are really only tolerable to the extent that they represent a phase through which we all must pass. These are things for which we forgive our loved ones because for a time they are incapable of knowing any better. But instead of waiting politely and sympathetically while they grow out of it while enforcing the social discipline that they need in order to learn that that mentality is not a suitable or appropriate one for dealing with other human beings, this so-called kink thrusts it into the spotlight, showers it with praise and both tangible and intangible benefits, and then prostrates itself before it and presents it with the most essential biological approval.

“And so what?” you may say. “They’re just playing. Why can’t they just be left alone with their kink?”

But kink is supposed to be a mutual thing, an exploration of two or more parties’ selves that lead them all to be in touch with the way that they best are able to be, and there is no way for her to participate in this kink without lowering and debasing herself until she is petulant and abusive and exploitative and divorced from her sensitivity, her care, and her love. The practice is, on its face, one-sided, but it is as though we are looking at it through a mirror; the imbalance doesn’t favor her simply because she is in receipt of something as pathetically hollow as money. No, in fact it is the other way around; it enables a man to pay her to get her to be her worst self.

But what’s worse than that, supposing that we can imagine that these things do not take place solely within the ejaculatory vacuum and that it actually has an effect on this young woman’s life, how can she ever grow and develop into an authentic, self-actualized, profound human being who is in touch with and in control of her highest and best self when the world specifically rewards her for doing the opposite? Does the supposedly unassailable right of her counterparts’ exuberance come at the cost of her future, and of the quality of her life and relationships? Does the willingness to idolize her adolescent misapprehension of the means by which to assign value to herself and her world arrest her development into adulthood? I think these are fair questions, and worth asking.

Women shouldn’t be celebrated for being brats any more than they should be celebrated for being bimbos, or bitches, or any of the other things that are less than their most engaged, fulfilled, and powerful selves, that’s why this species of what is called findom has no relationship to the practice of FemDom, despite the supposed interchangeability of their hashtags.

The women who can rightly call themselves Goddesses or Princesses or Queens, the ones who are truly worthy of the adoration and worship they receive, are inspiring. They’re something to be proud of, something to be admired because of what they have achieved in themselves. They have a glory and a majesty that isn’t free, and that you don’t get for nothing just by being female. But if we teach these young women that it’s only because of their anatomies and their gender, they will never know that that level is theirs to pursue.

In all of these accounts and these personas there is a common thread that the domme should be worshipped for what she is rather than who she is, and we have to let FemDom be about more than that.

A woman’s true divinity is something that is explored, and developed, and nurtured, and earned. It’s what elevates her beyond the mundane, the pedantic, and the cheap, and submission is supposed to be about getting in touch with that, both for her and for the sub. But if we continue to let young women believe they can have it for nothing, and keep paying to convince them it is so, the only thing we will buy is that the real thing will be rarer, and all the fewer will be those who possess it.


NOTE: It is true that some men also participate in the practice of financial domination, in a fashion almost entirely similar to what I have described here. I don’t know how this relates to members of the gay or bisexual communities, but I expect there are adequate parallels. The whole thing reeks to me of a similarly exploitative charlatanism and nonsense, but I haven’t begun to explore the dynamics there, nor am I inclined to personally.


© 2018

Click here for more insightful essays from The SMUT Project!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s